Posted by on Oct 28, 2013 in

We cooperated with a local falafel restaurant and brought an unusual food stand to the Reload festival in Germany.

Idea

Our objective was to test the viability of food stands as a method to finance the remaining art installations and the material necessary for their production. We created an extraordinary appearance for our falafel stand that would on the one hand make the stall look different from the usual vegetarian food stands and on the other communicate to the metal audience through a rougher and hand-made monster aesthetic.

Our team serving the first customer.

Our team serving the first customer.

Work

In order to keep the ecological footprint low, we used used wood that we found in Bremen. Most of it originated from bulky waste deposits. We used a CNC mill and a laser-cutter to cut out the most parts for the main sign and menus. For the brain we used papier mâché. We tried to avoid using plastic in the construction process and stabilized the main sign using wire mesh fence.

Feedback

Despite our modest expectations, we were surprised by the quantity of people who did not know our main dish, the falafel. On the first day of the event we needed to explain its ingredients frequently. We reacted by making wooden illustrations of a tomato, salad, sesame paste, yogurt and the falafel balls themselves, which we placed on the front side of the falafel trailer.

The product naming led to a few laughs among the audience and was generally well received. When asked about the looks of the stand, most of the rockers and even the festival organizer expressed admiration for the out-of-the-ordinary appearance.

Cleaning up after a good day of work.

Cleaning up after a good day of work.

Outcome

We believe that light vegetarian food has a place on every festival, including rock festivals. There is clearly a demand for fresher and arguably healthier food offerings which are easier to digest.  It was very interesting to see how positively surprised some people were once they tried our falafel.

A happy customer.

A happy customer.

Our biggest challenge remains the financing, however. It was right to choose falafel as a dish with a high profit margin due its little need for cooling or long preparation. Renting the trailer and the material van, on the other hand, showed that the highest costs are hidden in transportation and logistics. We hope to find a cheaper method to bring the falafel stand to other festivals or construct it directly on site.

It was quite fun to cooperate with a local business and we want to thank the guys from Zedern Imbiss in Bremen for their help and delicious food.

The team from Zedern Imbiss.

The team from Zedern Imbiss.